A husband, father of two children, and a brand strategist by profession. For the past 13 years I've helped brands like Hogeschool Rotterdam, Suriprofs, De Waag en Lions Nederland grow and tell their story. In 2012 I also joined Guestwise. A consultancy that guides brands towards the creation of the right guest experience through a people-driven mindset, and which I became a partner of in 2019. Amongst our clients are de Doelen, Het Industriegebouw, Blijdorp Festival and IFFR.